Westfield Albany and Westfield St Lukes are providing secure phone charging stations for free this week at “chill and charge zones” as part of a week of offers in honour of Black Friday.
Our phone charging stations are designed specifically for promotional messages and other advertising. In this case, Westfield St Lukes and Westfield Albany are using the lockers’ ad space to promote their special week of offers.
These “lock and shop” charging stations are an excellent way to drive foot traffic, dwell time, engagement and spend while enhancing customer experience and building brand trust.

An independent study conducted by Ink at a store that offers customers free-to-use ChargeBox Prime charging stations that ChargedAs exclusively provides found:

  • The phone charging stations increase dwell time in-store by 104%.
  • The units increase basket size by 28%.
  • ChargeBox increases spend by 133%.
  • 72% of charging station users indicated they would return to the store to use ChargeBox again.
This secure phone charging station in Westfield Albany is being well used this week.
Both of these Westfield venues in Auckland are using the charging stations as an essential part of a wider shopping experience. Near the charging station at Westfield St Lukes, there’s a treat cart alongside a selfie booth and a LEGO Duplo Play Zone. All will be in the shopping centre for the duration of the Black Friday Week offers.
Westfield Albany also has seats and a selfie booth for its weeklong promotion. This shopping centre is also running until Christmas Eve a Reindeer Rescue augmented reality adventure during which users scan QR codes around the mall.
Phone apps are a great way to increase customer engagement — and phone charging stations are an excellent way to ensure shoppers don’t have to go home early because of drained phone batteries.
An extensively researched ChargeBox study on “nomophobia” — the fear of being without a mobile phone —found the huge difference it makes when shopping centres provide secure phone charging stations. Benefits include:
  • 56%  of customers spent money while their mobiles were on charge.
  • 39% bought products.
  • 17% were planning on spending money on food and drink.

An Oracle survey found 90% of consumers would be willing to spend more with a company if the overall customer experience were improved. So it’s great to see companies like Westfield New Zealand leading the charge with such innovative initiatives, as we look to emerge from the coronavirus pandemic.